21 Social Media Marketing Statistics You Need to Know in 2023

You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own. You can also ask your followers questions about your products, their pain points, or create giveaways to help you build trust and show them how much you value their input and support. It also helps you increase brand awareness by directing traffic straight to your site. You can do this by including direct links to your website in your profile, bio, and posts. According to HootSuite, YouTube is the second most visited website in the world. In addition, marketers name it the best platform to build community.
Learn social media marketing best practices and strategies with edX courses. I create something which our prospective customers and target audience need. These days, any good social media strategy should consider working with influencers. Keep these in mind when creating your content, coming up with your social media post copy, and responding to your audience.
Start by making a list of what you need (goal setting, graphics, content, ads, etc.) and who is responsible for each of those things. Enter a keyword, and it will show you several related keywords and how often they are used. One of the things I love about this tool is that it gives both related hashtags and other suggested hashtags for the same niche. When you use Instagram on your mobile device, you can start typing a hashtag, and Instagram will give you a list of auto-complete options and the number of posts with that hashtag. It can also show you the usage of a hashtag over time, who the top accounts are that are using that hashtag, and more. You can get a good surface-level view with the free version, or get the paid version for deeper insights.
Discover Koster Communications: Your Trusted Social Media Marketing Agency marketing efforts and bring consistent sales from day one with social media advertising. No matter how valuable and engaging your content, it won’t generate conversions if it doesn’t reach the right audience. Marketing through social media allows you to identify and categorize your ideal customers by age, location and online activities, among other metrics. Social media marketing experts determine and analyze your niche market to understand your target customers’ online behavior and craft relevant content and ads that address their needs. Plotting out your goals from the outset will help guide you in the other decisions you’ll need to make, such as which social media platforms to use and the type of content to post. Posting in real-time can help improve visibility in social media feeds.
Keep an eye on what your followers are saying whenever possible, and always respond on time. It’s important that you take any criticism as a priority and address any issues with your customers as fast as possible based on the feedback. This is a good way of maintaining customer loyalty and ensuring that your customers feel valued by your business and its employees.
For example, perhaps you want your Instagram page to reach 10,000 followers by the end of the year or you hope to increase traffic to your website by 10% by the next quarter. The goals you set will guide your decisions when it comes to marketing on social media. When entering into any new venture, it’s always better to have a plan. When it comes to social media, a marketing plan can help to highlight the priorities and goals of your organization while clearing up any confusion along the way. Whatever your business, there are ways to implement the social media funnel into your marketing strategy. At best, strong brand advocates can help support your whole social media marketing funnel from top to bottom—spreading awareness and influencing consideration to drive conversions and increase loyalty.
Remember, it’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every network. Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. Instead, focus on things like engagement, click-through, and conversion rates. Finally, a good social media plan should define the roles and responsibilities within your team and outline your reporting cadence. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.
81% are aged 30 to 49, group age between takes 73% and elder people aged 65+ use social media lesser out of all age group at 45%. Among 80% of social marketers, the main goal is to boost engagement across social media. About 40% of consumers believe that working with a relevant nonprofit is an ideal way for brands to express their views on social media.
Social media can be a highly cost-effective and personalized way of reaching your customers while providing valuable insights into your brand. Daniel Ku is the Director of Marketing at PostBeyond and has spent the past several years bridging the gap between companies and customers through social media. Daniel is on a mission to help marketers get onboard with social selling, content marketing best practices, and employee advocacy. Outside of work, Daniel likes to practice his squat form, listen to podcasts and tell bad jokes.
Every social media marketing budget will have a few essential components for which you will either spend time or money. When uploading anything on social media platforms, you should be cautious. Anything controversial can go viral instantly, causing widespread condemnation and outrage.